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Thursday, January 27, 2011

The FarmVille Way

This brand has done so well its unexplainable.  FarmVille, I am not sure how to explain it? Most don’t need any explanation; they already know what FarmVille is.  FarmVille is a game that is online, Facebook provides the Application to allow their members to play the game.  The game is one of the most commonly played games on Facebook.  I have personal walked into my college computer lab and seen 85% of the computers logged into FarmVille, with users/students playing the game.  The FarmVille craze over my school had made me try the Facebook app/game.

FarmVille has shown itself as a growing trend and business.   Dozens of things being added to the game each month and monthly events within the game, has shown the game to be an addictive game for some.  Not all option can be accessible by playing the game, but there are options within the game that make FarmVille income from it users.   FarmVille incomes come from sources such as game enhancements, level risers, customizations, personalization, and more option available within the game that’s users pay for with cash to obtain them in the game.  FarmVille always provide other ways to obtain these “FarmVille Cash”, without buying them, such as each time you level or surveys that could be filled out, but most people pay for them as you obtain more than one or two “FarmVille Cash” and is much fast and easier way to access the “FarmVille Cash”.
Thing that got me was when I had read this article titles “How social games make money lesson from FarmVille”.  I talks how if FarmVille makes even one penny for each user that they have and what the outcome would be.  Te end factor is amazing, it says enough for itself.  $ .01 X 365 days in a year = $ 3.65 from each user, each year.  $ 3.65 X 31 million users = 114 million dollars a year. That would be if they made only one penny, what they really make is unknown to me.
FarmVille has over 81 million monthly users, so do the math; 3.65 X 81 = ______.


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